The American media and communication sector, more precisely television, in August 2019, recorded the merger between CBS and Viacom, whose combined market value is approximately $ 30 billion.
This operation represents a merger of two companies with control of the Redstone family. The new corporation will be called “ViacomCBS”.
The sectorial scenario is highly competitive, with large M & amp; A operations taking place recently and new and powerful emerging technological companies standing out, such as Netflix and Youtube. A key point considered and that should be explored is “streaming”.
Additionally, in the strategic view, costs will be reduced, new advertising opportunities will appear, as well as facilities for negotiating with distributors, and an important player will be strengthened to license a vast catalog for Internet-based platforms.